Having a Twitter account is becoming more and more commonplace for all but if you have a look at the percentage of people who never tweet it is quite high. Reports suggest between 40-50 percent never, or rarely, use Twitter. At QualitySolicitors Keith Park we are proactive in this area because we recognise that Twitter can be a useful tool to develop your network and it can also help you develop close client relationships which we appreciate are fundamental to the success of our firm – the same would apply to any business.
The best ways to use Twitter to build your business
Don’t jump straight in broadcasting special offers at every opportunity. Make yourself useful with comments and information for your followers and you will notice you will become more popular. QualitySolicitors Keith Park use Twitter this way whilst dropping the name of our firm, links to our website and lists of our services. Twitter is, without question, a good channel for promoting legal blogs, press releases and newsletters (amongst other things) but no one wants to read a constant stream of it. If you are being followed it’s because they are interested in what is happening in your world. Our advice is to not be overly self-obsessed utilise the retweet feature that lets you redistribute other people’s useful tweets and remember that your followers are real people looking for real conversations.
The content of your tweets is all important. DO NOT make them too personal. Your followers want to be fed useful information – they do not care what underwear you are wearing. If you are tweeting on behalf of a law firm your tweets should be based on professional opinion that is accurate to the best of your belief and should be confidential in accordance with the legal code of conduct. Despite the required professionalism of your tweets you should ensure that they remain friendly and where possible light-hearted. As with QualitySolicitors Keith Park’s profile your Twitter company page should reflect and represent the firm as a whole, not just one specific department and definitely not the person who is tweeting on behalf of it. It may be beneficial to set up personal accounts to run alongside your firm’s account in order to show the human side of your firm. However, if you are careful it may be an unnessary task for your employees to set up their own accounts.
Interact with your followers as much as you can – Create conversation where possible and not just post links to existing content. Ask for opinions on things and when you get responses you know you are doing something right.
There will be times that someone, or lots of people, will disagree with something you have said or your views, or maybe they have something bad to say about your firm. Don’t take it personally, remain polite and try to help them by discussing it rationally. It could well be that a direct message can resolve any disputes before they escalate into more than they need to be. All feedback is good. Without bad feedback you cannot improve.
Twitter is a fantastic tool for any law firm and if you’re not on it yet why not?
Tel: 0800 195 5218